Keywords: Computer-mediated, Internet-based, Server-Client-Content
AbstractThis article proposes an approach to defining units of analysis for Internet communication research. To define these units of analysis, I first define the term Internet computer-mediated communication. This definition identifies the characteristics of Internet communication. A set of definitions are shown for developing: media space, media class, media object, and media instance as units of analysis for Internet communication studies. Finally, these units of analysis are illustrated with some examples.